MAKING ALCOHOL-FREE A PART OF THE PARTY
Supporting the freedom to choose alcohol-free

Supporting the freedom to choose alcohol-free










KNOT FOR ME is a social movement.
Our purpose is to normalise and support the freedom to choose alcohol-free.
Whether it’s for just for tonight, for a season or a lifetime, we exist to make choosing not to drink simple, inclusive, respected and celebrated.
Simple - the knot symbol says it for you, indicating an individual's choice without needing to explain.
Inclusive – promote and encourage more and better alcohol-free options at venues and events.
Respected – the symbol means no pressure, no questions – from anyone.
Celebrated – making alcohol-free a part of the party!
Using the Knot For Me symbol, we aim to change our culture so declining alcohol is respected. Not met with pressure, judgment or a need to justify.
With Knot For Me, you can say it clearly, without having to say a word.

Refusing alcohol at social events shouldn't be awkward. Yet the pressure to explain why still lingers.
“Are you driving?"
"Just one won't hurt!"
"Are you pregnant?"
Our mission is to support anyone choosing alcohol free - whether its just for tonight, for a season, or a lifetime.
We celebrate and promote inclusivity of the choice not to drink and want to create a culture that embraces alcohol-free - with respect, with more alcohol-free choices and inclusivity.
KNOT FOR ME is not anti-alcohol. We want to make alcohol-free a part of the party!

KNOT FOR ME was founded by Natalie O'Brien, an idea sparked from experiences early in her own recovery.
"Being newly sober, I found many situations difficult to navigate. Not just with having to decline alcohol at social events, but the awkwardness that followed - the pressure to drink, and the expectation that saying 'no', needed an explanation or justification.
The fact is, no one needs to explain why they choose to say 'not for me'. KNOT FOR ME began with the help of some very creative friends. And now, in my second year of sobriety, my hope is to help create that change in our culture and make alcohol-free as normal and accepted as drinking is."
Just for tonight, for a season, or a lifetime - KNOT FOR ME is a movement that promotes a culture where the freedom to choose alcohol-free is simple, respected , inclusive and celebrated.

Currently we offer the KNOT FOR ME symbol in a stylish a lapel pin, stickers for one off use and coasters for sit down events.
ASK US ABOUT OUR CORPORATE EVENT KITS! Provide your employees with a safe & hassle-free event where everyone's choices are accepted and respected when it comes to alcohol. KNOT FOR ME would love to partner with you on your next event!
A big thank you to our partners Arcadia Merchandise Solutions who have supported us from the very beginning: www.arcadiams.com.au
Inspired by the colour of the amethyst crystal which has been long linked with sobriety and healing since medieval times, the image of the knot is a symbol of strength and protection.
Tied tightly, the knot often has been used to represent a promise to oneself or a reminder and gets stronger every time it is used.
We are looking for early adopters to join us for this social movement - please get in touch if you would like to be one of the first to help launch KNOT FOR ME.
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